Connect with us

Author Guide

POETRY, ONLY FOR THE DISCIPLINED WRITER

Published

on

Poetry is the rhythmical creation of beauty in words ~ Edgar Allan Poe

Art is all about capturing or creating beauty. 

What differs, maybe, is how and what is used to achieve this by those in the different disciplines of art. 

In poetry, it is said we create beauty with words and not just any words but like a painter, every word we ink the page with is our brushstroke with which we paint the colour and picture of emotion. 

As you write, dear poet, remember that you own the process and that you are in charge. 

Art, poetry included, is for the patient and diligent, so please, always remember to never rush yourself, but rather concentrate on your work with utmost discipline as you transform your imagination into a reality that can be enjoyed by your audience. 

Employ as many literary tools as you deem necessary so as to successfully import the picture so vivid in your imagination into a reality that can be witnessed by all, yourself included. 

If you can imagine it, you can write it, and so, please so do not limit your imagination. 

Poetry is like painting: your pen and paper is like the paint, brushes and canvas.

In the beginning, is the canvas and in front of the painter is a pencil, a paintbrush and a tin of paint. 

With the precision of a surgeon operating a high ranking government official, a painter embeds the beauty he has envisioned in his mind onto the canvas. 

Each brushstroke or pencil line is carefully placed where it should be and in the end, the breath-taking painting hangs on the wall of the highest bidder. 

The painter will not allow the canvas to hang on the wall before he/she has analysed and gone through every detail of their painting an infinite number of times. 

At times, the canvas gets spoiled or the brushstrokes’ gradients are out of sync and so, when this happens, the painter, a perfectionist on his own, turns to a new leaf and begins the whole process again while still being conscious of what the finished painting must look like. 

In the same way, poets must go through their work several times before even employing the editor who will do likewise and if it needs be, the poet must trash what has to be trashed and rewrite what has to be re-written.

All this is done so that at the end, when the great painters (artists), poets included shall be named, you will be found standing next to Leonardo Da Vinci and William Shakespeare.

Poetry is my passion and so that is why I love to share my thoughts on how to use the right brushes, paint and canvas to paint the world with amazing beauty through poetry…..

Robert Mugobi is a Poet, Academic, Entrepreneur, Farmer, Motivational Speaker and a Creative Writer.


Writers Clinic is a writer training and author empowerment arm of leading book publishers, Royalty Books founded by Phillip Chidavaenzi.

Phillip Kundeni Chidavaenzi

Author | Editor | Literary Consultant

Co-Founder & Editor-in-Chief of Royalty Books (Pvt.) Ltd

Founder & Administrator Writers Clinic

Email: royaltybookspl@gmail.com

Phone: +263 77 552 1665

Author Guide

Amazon Publishing and the Art of Marketing Your Books Online | THE WRITERS CLINIC

Published

on

By

Publishing your books online especially on Amazon is one of the simplest and quickest ways to get your life changing ideas, insights and experiences into the public domain for the benefit of your target audience as well as for your possible financial gain and self-actualisation.

As such, it is important to understand that, publishing is just one stage of the process that writers go through, since, once the book is published; people must get to know about it through marketing and after that, a mechanism for transactions must be put in place in order to guarantee smooth selling.

This therefore brings us to the subject of Marketing Your Books Online. We are talking about marketing because writing or being an author is actually a business that must be considered seriously apart from being your passionate hobby only.

As a writer, you are a business person like any other, and that is if you do it right, just like Paulo Coelho and John Maxwell. If you are still starting in the world of writing, you are actually an SME like any other in any field; the only difference is that you are in the literature industry.

As such, while you embark on your writing career, you may be interested in getting some SME tips from reading The SME Handbook: https://amzn.to/2SOWYAa

Marketing, in many of its forms is simply done through Communication, of which I describe communication as the intentional and purposeful exchange of mutually beneficial data using common or easily agreeable symbols.

In a book that I wrote about Marketing called The Sales and Marketing Pocket Book: https://amzn.to/2vADnf3, I described Marketing, Advertising and Selling as follows:

Marketing – engaging in activities that make your products and services appealing to your targeted clients.

Selling – offering or presenting products and services to clients so that they can buy at their convenience.

Advertising – An appealing generic public display or customized private presentation of data about a product or service to a targeted audience in a way that arouses interest in order to create, maintain and promote a mutually beneficial transactional engagement.

Some of the most effective approaches that we as writers can adopt in marketing our books besides word of mouth is to utilise the internet by making use of mechanisms that include: blogging, social media and even being a guest content/news contributor to a media house such as: zwnews24.com.

With the word of mouth approach, through the live interactions that you do with people, you simply need to tell them that you are a writer and that you have books that they can buy from specific platforms and then encourage them to spread the word in their respective circles as well.

More so, whether you choose blogging, social media, content contribution to news platforms or even to WhatsApp groups such as the Writers Clinic, there is always a chance and an opportunity for you to market your books.

Quite often, starting a blog is simple, whether it’s your writers/author blog where you specifically talk about your books or it’s a blog on any other subject, at the end, you must have the privilege to mention that you are a writer and to possibly list or display your book links as a way or marketing your work.

Those who are familiar with LinkedIn may agree with me that it offers so much benefits in the corporate world including a blogging facility as you can see on this link: https://bit.ly/2OZIJHC

Way before I published my books, I was already dropping some teasers about my books on LinkedIn. I can as well continue to talk about the same books on this very same LinkedIn platform especially now that the books are published.

On social media, you can make use of platforms like Facebook, WhatsApp, Twitter and Instagram to share links, images, and interviews as well as write ups concerning your literary work in order to generate leads towards sales.

You can share vivid images of your book covers as profile photos on Social Media and more so you can also post teasers of the contents of your book like what Simbarashe Nyamadzawo does with his books on Facebook

More so, you can as well start to discuss some chapters, subjects or characters in your books to generate interest among your social media followers and any possible audience for that matter.

The idea is to gain people’s attention on your literary work and then to arouse their interest towards your books in a way that can possibly create sales and generate revenue. 

As a content/news contributor on zwnews24.com or any other platform, you may be given a column where you can write on a subject that you are knowledgeable about. In the article that you write or on your author profile can be included information about your books just like we see in various advertorials in the newspapers.

If you really and consciously look at this presentation, you can realise that in its depth and width, it is actually an example of a business flyer that I have sent out about the books that I have written, the zwnews24.com platform that we are running as well as my social and professional personality for possible mutually beneficial engagement.

When we breakdown this presentation, you can notice that I have provided some links to the following books: The Sales and Marketing Pocket Book and The SME Handbook.

If you click on any of the links that I have provided, you will be taken straight to Amazon, the book shop and more so, if you click on https://live.zwnews24.com/news/, you automatically get to see our news site and the work that we are doing to promote SMEs and authors like you and me with publicity through the interviews that you can also participate in.

Authors and SMEs stand a chance to be featured on zwnews24.com if they respond to the interview template that can be provided to anyone interested and your published interview will appear as follows: https://bit.ly/38CjZNw

As an author, you can share the published interview with people in your circles through social media and other means or you can even put it on your website or blog if you have one. 

This published interview approach helps you with online publicity and even with marketing as your audience get to see what you do and they also have a chance to understand you better.

If you so wish, you can even convert the interview article into the pdf or jpeg formats for easy and convenient sharing on social media especially when the prices of data bundles can be an issue of concern.

Conclusion: Do not forget to market your published work and if you can’t do it on your own, find somebody who can help you, because being a writer is a business and as such, it must be done with a business mind-set.

Brian Kazungu is a Christian, Media Practitioner, Author, Poet, Technology Enthusiast, Entrepreneur and an Opinion Leader.

For more of his writings and motivation, follow him on:

https://www.amazon.com/author/briankazungu
https://muckrack.com/brian-kazungu

@BKazungu -Twitter

Writers Clinic is a writer training and author empowerment arm of leading book publishers, Royalty Books founded by Phillip Chidavaenzi.

Phillip Kundeni Chidavaenzi

Author | Editor | Literary Consultant

Co-Founder & Editor-in-Chief of Royalty Books (Pvt.) Ltd

Founder & Administrator Writers Clinic

Email: royaltybookspl@gmail.com

Phone: +263 77 552 1665

Continue Reading

Author Guide

Amazon for Authors, The Advantages

Published

on

By

  1. Timeless Flyer – In one way or the other, you may have been handed a flyer by someone advertising a certain business or you were actually the one who gave out some flyers as a way of advertising your business or services. The person you gave the flyer could have just grabbed it to read it later or sometimes he would just throw it away after a short distance. This happens quite often with printed flyers that end up littering our community. However, publishing on Amazon is like a multi-purpose timeless flyer that passers-by on the internet who search for something with almost a similar word to your book are likely to see and read. More so, it’s a multi-purpose flyer because people can actually get to have an actual feel of the contents of your book because there are some sample chapters that they can read for free if they choose to. If you are a good writer, the reader may end up buying the book just like that or reading the whole book online if the book qualifies for such a facility. That way, you also still earn something in return. Except for you, nobody will throw your online presence into the bin like what happens with printed flyers. I have a book titled The SME Handbook and so, if people go online or on Amazon and search for SME related books, mine is also likely to appear and if you click on it, you are likely to see many other books that I have also written. It therefore means your online presence is also an automatic broadcasting and marketing tool on its own which you can leverage on through other means necessary.
  1. Search Engine Optimisation – You can take advantage of being associated with a big company that pays for search engine optimization on your behalf. It pushes you on top because you are associated or affiliated with or with it. When you search for something on Google, you may find that among the responses or results that you get there are websites or links that are written Sponsored. These usually come at the top of everything. For example, let us say you want to download the WhatsApp application, you may see that some websites that specialize in hosting software may even come first on the search results than the WhatsApp website itself. Quite often it is because they pay a certain amount to Google for that to happen or for them to be on the front seat. This is the same with companies like Amazon, they can afford such luxuries and as such, when you are associated with them, it means if someone searches for book titles that are similar to the one that you offer through Amazon, you are likely to be among the first to appear in your book title is good enough and suits the search words. 

I remember pastor Phil once talked about book titles (https://cutt.ly/ErJTMhr) in the Writers Clinic, and so, that’s when those ideas and tips on good book titles get working. 

For example, if you go on Google and search for books on politics or business executives, my books like Primitive Politics and The Poverty Machinery (https://cutt.ly/8rJTDLb) or The Practical Executive (https://cutt.ly/ZrJTH3u) will also be there as compared to being only in a brick and mortar book store where readers must travel from one place to another in search of your book. When you do it through Amazon, you get favoured for walking with the bosses, not in a corrupt way though.

  1. 4IR (Fourth Industrial Revolution) Compliance – Getting on Amazon as a writer is the easiest and simplest way to become 4IR compliant in a world which is rapidly digitalising its services. The Fourth Industrial Revolution is real and it’s already here. Failure to ride on and or to comply with it will be a big mistake that must be avoided. Many professions are being swallowed by a fusion of automation and mechanisation. For example, through 3D printing, we now have machines that can print things like real guns, real inhabitable houses etc. There are now robots which can conduct job interviews in companies and some can now even become news anchors, replacing your favourite TV Presenter or News Host. A certain music company in the US -iHeartMedia -recently laid off hundreds of DJs because the company now have machines that can do what these disc jockeys where doing, which is arranging music and playing your favourite music in real time. However, despite such advancement in technology, it’s currently not easy to replace an author, a poet etc. even though you can design a software that can read his book or recite his poem. The emotions associated with writing a book and the spirituality thereof is not easily replaceable by machines yet. Literature or the Arts in general, for the meantime, is the safest hideout in the career world of the future compared to Accounting, Engineering, and Banking etc. which are all seriously succumbing to technological advancement at the expense of the traditional human resources element.
  1. Social Proof – Generally speaking, when you tell people that you are a writer, the common thinking and assumption among them is that you are a published writer (author). Traditionally, you may need to tell them of some of the book shops where your books can be found. If these people can find your book in a book shop, they can easily believe that you are indeed an author regardless of the contents or material in your book. But the problem with getting a book in a brick and mortar book store is that the process can be expensive especially for most first timers who do not have a strong financial backing. That is where Amazon comes in. When your manuscript is ready, you may just need to log onto a computer, upload the book and get published the same day. When someone asks you, if you are really a writer, you may just politely tell them to google your books on the internet, and see it for themselves. Amazon can be the easiest and simplest but professional way to prove that you are a writer and to market other services that you can possibly offer. Can you imagine that the less than one hour that you spend uploading your book on Amazon can open so many other doors for you as is highlighted under Sales and Marketing as well as under Financial Investment and Savings in this article.
  1. Sales and Marketing – Amazon can be a platform for selling and marketing your literary work and other services that you can offer. Yes, as a writer you can have an author page like this one –https://www.amazon.com/author/briankazungu– where people get to know about your books and other areas of your life. For example on my author page, you can also see that I am a media person (journalist) and as such, other people and businesses interested in media services can make an enquiry or offers based on merely visiting my author page on Amazon. I can use the page to my advantage as long as I am not violating the Amazon rules of engagement.

  1. Financial Investment and Savings – publishing, funding and advertising opportunities (affiliate marketing). Most writers have remained unpublished for a long time because they are still looking for the required funding or money to pay the publisher so that their book or books can be published. I don’t have a problem with that approach, but I would also want to encourage you to self-publish through Amazon for the meantime while you wait to get those funds to publish with your preferred publisher like Royalty Books. Who knows? Maybe you will be able to raise such an amount through Amazon if your book is good enough and your marketing approaches are just right. The Amazon route is comparatively cheaper and yet it still gets your name out there among others. Because of the contents of your book, you can be hired or engaged privately to offer your expertise to a certain person, group or even business, besides the potential of book sales. 
  1. Exclusive Ownership and Freedom (Register and Deregister) – quite often the traditional publishing route entails that the publisher owns much of the rights of your creative work compared to self-publishing. When you publish your book through platforms like Amazon, your book will remain your book and all what Amazon does is to take a commission than vice versa. After you have registered or published your book and for any reason you no longer want it on the market, you can just deregister it or unpublish it, just like that, because it’s your book and you own it. However if there are some books shops which had already ordered and or stocked your books, you cannot do anything about that though.
  1. Multiple Facilities – publishing, library, book store, marketing agency, advertising platform. There is a certain element of convenience associated with the multiplicity of services on the Amazon platform. If you are not that tech savvy, you can hire someone for a fee like me who is at least knowledgeable about that landscape and obviously, the expense will be far less compared to other avenues. However, if you can do it on your own, you can take your time and do it the proper way just by paying for the internet. More so, if you have a personal blog or website, you can further market your books there and also stand a chance to market other Amazon products and services as an Associate for a fee. It is like Amazon funds you to open your personal publishing and printing company plus book store which they also help you to manage. If you publish paperbacks and hardcopies through Amazon, it means you don’t have to worry about printing costs and logistics since it’s all covered right there. I also use the Amazon platform as an e-cloud storage facility. I write my stuff, convert it into a book and store it right there. I can make changes along the way etc. and also give people a feel of what I write about while still even thinking of further converting the manuscript into a movie or anything else for that matter. It’s safer than keeping the manuscript as a hard copy in the house or a soft copy in your computer.

Please note that the above mentioned advantages of being on Amazon does not automatically make you a bestselling author or make you an overnight success, but only provides you with some fringe benefits and other opportunities that you can leverage on as your pursue your career or hobby as an author.

Brian Kazungu is a Christian, Media Practitioner, Author, Poet, Technology Enthusiast, Entrepreneur and an Opinion Leader.

For more of his writings and motivation, follow him on:

https://www.amazon.com/author/briankazungu
https://muckrack.com/brian-kazungu

@BKazungu -Twitter

Writers Clinic is a writer training and author empowerment arm of leading book publishers, Royalty Books founded by Phillip Chidavaenzi.

Phillip Kundeni Chidavaenzi

Author | Editor | Literary Consultant

Co-Founder & Editor-in-Chief of Royalty Books (Pvt.) Ltd

Founder & Administrator Writers Clinic

Email: royaltybookspl@gmail.com

Phone: +263 77 552 1665

Continue Reading

Author Guide

A Guide to Book Titles – Easy, Simple, Catchy, Compact and Meaningful

Published

on

By

ONE of the major struggles of an author, no matter their experience or number of published books, is coming up with a title.

This is because, quite often, a title can make or break your book, especially if you are still fairly a new kid on the block in the publishing industry. 

There a number of people whose books I have edited and suggested alternative titles.

I don’t know about you, but I am never able to start working on a book until I have a title: maybe even just a working title so that I can get down to work. 

While one may have at their fingertips all the information on exactly what’s in the book, squeezing that into a single line title is often not as easy as it seems. 

I often love titles that are easy, simple and catchy at the same time. A title can be inspired by many different things, and I often experience this especially in my spiritual books. 

For example, my latest offering, Knocking on Heaven’s Door was inspired by a classic Cindy Crawford song of the same title. Since this is basically a book about faith, I felt that title was very apt.

I remember speaking to University of Zimbabwe lecturer, author and literary critic Memory Chirere concerning his latest collection of poems titled Bhuku Risina Basa Nekuti Rakanyorwa Masikati. 

Not only quite a mouthful, but this title makes you curious too. Chirere said the title had nothing to do with the book’s contents, but the circumstances under which it was written. 

While I may discourage long titles, I also frown upon one-word titles or topics (within the book). A title should be both crisp, compact and meaningful at the same time. 

Just recently, I was proofreading the script for a new book by Arthur Marara. 

In line with the subject, he could have called it Don’t Rely on A Salary or Establish Multiple Streams of Income, but no, he went for a smarter and chic title, Toys for Adults. 

I think Arthur nailed it here! You could never guess, or you could alternatively be led down a false trail.

Sometimes the wisest thing to do when you go for a book title is to avoid the low-hanging fruit! 

I once did typesetting for a book with a chapter titled, Time, which I felt it was rather bland, or lukewarm. 

What about time? Something like The Secrets of Time or Leveraging on Time would have been sweeter, I think. 

Your primary concern is to persuade the reader to see things from a certain perspective. So guide them accordingly.

The danger of repeating an already existing title is real especially for motivational and Christian literature because one can hardly come up with a new subject that has never been written about before. 

So the secret is to avoid the well-beaten path. Go for the unique. 

If you read Simba Nyamadzawo’s latest book, Emerge, you might say, of course, I’ve read this before. But I can do a money-back guarantee for you that you have never come across a similar book title. 

The question writers often ask is: what if my book has a similar title with another book? Of course, that’s very possible, and it has happened a lot, because you can’t possibly know every book that has been published in the world! 

The same happens to people’s names. There are many people called Phillip in Zimbabwe. In fact, I know two or three who are called Phillip Chidavaenzi. But our national ID numbers are never the same. 

So, books are told apart or identified not by their titles but by their International Syndicate Book Numbers (ISBN).

Titles can be similar, I discovered an American novel titled, Ties that Bind, almost similar to my book, The Ties that Bind but their distinguishing identity features are the different ISBNs.

Once you have picked up a title, it’s important to toy around with it before the final decision. 

You must therefore see if you can tighten it, re-phrase it, compress it, and turn it the other way around until you are satisfied that you have nailed it. 

Influences vary when it comes to choices of titles. 

The titles of two of my four published novels The Latter Rain and Chasing the Wind as well as the forthcoming Sword in the Wilderness are all biblical allusions. 

They are derived from the scriptures. So for me, the Bible also provides a cannon fodder for my novel titles. 

This is not a new tradition. 

Offhand, I can think of Kane and Abel (although Jeffrey Archer played around with Cain to suit his purposes) and The Prodigal Daughter, a clever wordplay on the biblical Parable of the Prodigal Son. 

Phillip Kundeni Chidavaenzi

Author | Editor | Literary Consultant

Co-Founder & Editor-in-Chief of Royalty Books (Pvt.) Ltd

Founder & Administrator Writers Clinic

Email: royaltybookspl@gmail.com

Phone: +263 77 552 1665

Writers Clinic is a writer training and author empowerment arm of leading book publishers, Royalty Books.

Continue Reading

Trending

Copyright © 2020 zwnews24.