Connect with us

Business

Brian and Mutumwa’s Chat Room Part 3 – The Constitutionality of The Reconstruction Act and Specification Measures in the SMM Saga

Brian Tawanda Manyati

Published

on

Brian and Mutumwa`s Chat Room is a zwnews24 column on an interview series between businessman Mutumwa Mawere and 1873 Radio`s Brian Tawanda Manyati (BTM) under the Connections2Communities (C2C) Conversations. 

In these interviews, Brian and Mutumwa talk about various issues that happen across the spectrum of human life in order to raise community awareness and participation towards societal development. 

This third episode touches on Presidential Powers as well as Specification and Reconstruction Orders with intention to analyze and assess the impact thereof on the socio-economic environment, with the ZIMRE judgment still being our case study.

BTM: Mr Mawere, welcome to today’s episode of the Brian and Mutumwa’s Chatroom. Would you please shed more light on the constitutional rights of THZ in relation to its property being the shares held in UKI and ENDURITE and the rights of ZIMRE in relation to SMM? 

Mutumwa Mawere: “It was SMM that was placed under extrajudicial reconstruction and not ZIMRE since ZIMRE was a separate legal persona with its own creditors and shareholders. Zimre was commanded into reconstruction without its knowledge and consent.”

The role of the Investigator was to protect the property of the specified and yet the intent was to use the rights issue to dilute and compromise the control of ZIMRE by THZ’s 2 subsidiaries. 

The question is on whether a specification order can be used to enable the divestment of assets and deprivation of property rights. If one follows the facts of this case, is it easy to arrive at a conclusion that the Court was used to undermine the rule of law?

BTM: Section No. 3 of the old Constitution had the following areas for consideration:

# Protection from deprivation of property – No property of any kind can be compulsorily acquired or taken away except under the authority of the law.

# Protection of the law – every person is entitled of the law, e.g. if charged with a criminal offense; he or she should be given fair trial within a reasonable time by an independent and unbiased court, open to the public.

From your understanding, which section was used in the ZIMRE case?

Mutumwa Mawere: As regards the ZIMRE judgment, we should be asking what the role of Mawere was in the court proceedings before Judge Makarau. How can a judge dismiss an application that is before the Court simply on account of the status of a witness? 

BTM: What the judge did was tantamount to lifting the corporate veil and there was no corporate fraud against anyone under the circumstances of the ZIMRE case to have warranted lifting of a veil of THZ to the extent of attaching a witness to its matters.

Mutumwa Mawere: Did the judge make any observation on corporate veil or she erroneously believed that a deponent can create and disqualify authority? Was there a dispute before requiring an inquiry into the corporate veil issue?

BTM: I am exposing the actual thing she did, albeit incorrectly.

Mutumwa Mawere: Do you agree that the learned Judge erred in not having regard to the fact that it was THZH’s litigation that was before her and it was irrelevant as to who deposed to the affidavit in support of THZH’s application? What does equal justice under law mean to you? If Makarau did not honor this promise, do you on reflection think she is fit to be a judge?

Mutumwa Mawere: What does equal justice mean?

BTM: Indiscrimination e.g. non-discrimination of a specified person.

Mutumwa Mawere: I mean generally. Equal justice is usually taken to mean equal access to justice, which in turn is taken to mean access to law. But as is frequently noted, a purely procedural understanding by no means captures our aspirations and for a reason those who receive their “day in court” do not always feel that “justice has been done. Her reading of the law in relation to specification is what she relied upon to conclude as you do?

BTM: In my view, even though you were specified, you were not part of the dispute, but THZ though not so specified, she sought to use it still to barricade you from even testifying, and that was harsh on her part.

Mutumwa Mawere: Is this not a separate matter dealing with the limitations imposed on a specified person? Do you agree that the circumference of what a specified person can do or not is a subject matter that has yet to be sufficiently tested for a shared understanding to be established?

BTM: Yes. A company has separate legal persona from the natural person as per Salomon versus Salomon & Co Ltd (1897), however, the action of looking into the company to identify its owner/s is known as “piercing or lifting the corporate veil” as per the cases of Daimler Company Ltd v Continental Tyre Co (1916) or Gumede v Bandhla Vukani Bakiti (1950). Fraud cases often cause lifting of corporate veil to apply especially where corrupt shareowners or senior executives or owner managers operate under the guise of a company which they earmark for winding up in order to avoid heavy fines (such as the penalty of gaol) should their crimes land them in court (out of knowing the company cannot go to gaol).

Mutumwa Mawere: There was no dispute of fraud before Makarau as far as I know. Mawere was not a party to the proceedings. He was authorized by an aggrieved party. None of the companies in the cause were accused of fraud in this specific matter.

BTM: Yes the aggrieved party THZ gave permission to Mawere to be a witness. THZ wasn’t specified. It wasn’t under the investigator. Only Mawere was under the investigator’s ambit, albeit under a separate matter with nothing to do with Zimre. So I am trying as much to find out how strong or weak would be the thinking that THZ must have authorized Mawere through the investigator, or that Mawere himself for knowing he is under an investigator must have gone to the investigator and said THZ wants me witnessing do you permit it, or anything else along those lines? Help me to be full proof with just this part.

Mutumwa Mawere: The facts are as what they are. The judge was confronted with a case of whether to recognize the authority of an administrator to interpose himself in the affairs of separate juristic entities especially where constitutional and property rights were involved. Did she discharge this duty of defending rights? 

BTM: When asked to quantify, I am 90% towards saying No, she did not speculate. The question is on finding out how she reached that position and testing the strength or weakness of the pathway she used to getting to that.

Mutumwa Mawere: Why speculate when the primary basis is explained? According to her a specified person enjoys qualified rights even as a witness.

BTM: The judge says “if I have made an error I have another basis, we need to then give close scrutiny to that basis she only is fully or assuredly relying on it in coming to her ruling.

Mutumwa Mawere: We can only rely on what she converted into writing and not what could have been in her mind.

BTM: I thought that too, may be I went a bit further, that does it have to be stated in black and white or it has to be applied as a matter of a principle of law simply? It is why I started today with wanting to read cases where this principle of veil uncovering was used on my own.

Mutumwa Mawere: If you want to create a new dispute, then you can no longer rely on the judgment. The court was approached by parties to a dispute and that dispute was provoked and triggered by ZIMRE in proposing a rights issue and giving its directors powers to allocate shares without shareholders being given the opportunity to exercise their rights over this action that could have the effect of unfettered discretionary power being given to directors. 

BTM: No I do not want to create a new dispute. I am still dwelling on the ZIMRE judgment. 

Mutumwa Mawere: The issue was about the control of ZIMRE that was now a subject of conspiracy between the management of the company and the government whose actors had created a series of events to prevent any legal resistance to the corrupt scheme to take control via a purported rights offer.

BTM: This I located using the judgment yes. If you remember when I said “The second resolution of the ZIMRE EGM as read from the judgment sought to make a renounceable rights offer which would result in unissued shares controlled by the directors for an indefinite period.”

I went on to ask, “Was it, in your view, so as to create a vacuum for creation of a shareholder later on, thus diluting control later on?”

And stated that, “If yes one of the proxies of the two associate companies, which is you, whose vote against was acknowledged while that of Mr. De Bourbon was rejected, noticed this loophole and hence you wanted your proxy vote standing against such potentially calculated dilution (only borrowing a term from financial reporting it may stand akin to “aggressive accounting” whatever was being done, whereby citable laws/principles/rules/standards are used yes, but in a creative/evasion sense that the prudent/compliance sense). 

The above said, however, the other proxy representing the associate entities Endurite and UKI as appointed by the directors of the associate entities and per investigator’s approval may genuinely have not picked out this loophole or were in a deliberate ploy against their parent’s (THZ’s) stake or they acted the manner they did as part of seeking return favors from government (in the sense that since given both of them had been deemed as specified and could only do things through the investigator which on its own is a potential case of undue influence/duress), they so voted for the resolution and not in line with their parent. 

The judge too may have not picked the ‘statecraft’ but in using the umbrella of the specification order, picked a procedural wrong on your part thus the lack of locus standi based ruling reached in the ZIMRE judgment.”

Mutumwa Mawere: Therefore, the question would be whether the judge was blind to the scheme whose effect was to undermine the rights that the constitution compelled her to protect and defend. The idea is to focus on the key issues arising from what was before the Court and whether the promise of justice was met.

BTM: Furthermore, kindly note that below are 3 questions merged. In the case of Brown v British Abrassive Wheel Company (1919) on alteration of articles of association, the company needed additional finance and the majority shareholders holding 98% of capital were prepared to provide this if they could buy out the 2% minority. The minority refused to sell. The articles were then altered to give the majority shareholders the right to buy the 2% shares. It was held that such alteration was not for the benefit of the company. It amounted to oppression of the minority. What have you to say Mr. Mawere on the above case in relation to the ZIMRE judgment?

Am I observing right that in the ZIMRE judgment what the judge may have not noticed was a crafty intention to place renounceable rights in the hands of the directors for an indefinite period of time, but potentially this could lead to alteration of control of ZIMRE, creation of a swayed majority later, and lead to an effective buy out of a minority created from what was the associate stake of Endurite and UKI at first? Or simply to create a case of an Endurite and UKI which will now be a toothless bulldog say from having their stake altered from state of significant influence (associate status) to a simple interest. With this above also what becomes of interest is what has become of ZIMRE to date post the ZIMRE judgment of 2005, shareholder ship wise. May we benefit using hindsight?

Mutumwa Mawere: There is no suggestion that ZIMRE needed capital and this issue was not before the Court. The issue if it existed would have been known to UKI and Endurite. The significant shareholders of the company were deliberately left out of the loop and the case you refer to bears no resemblance to the true facts of the ZIMRE case. The judge was supposed to look at the facts and the law. The issue that the judge ought to have looked at is whether the Minister should have had the cake and eat it. He specified UKI, Endurite, SMM, and myself and in doing so became a gatekeeper to these parties from seeking the benefit of using the courts to defend their constitutional rights. The resolutions were passed and implemented resulting in the government’s nominees buying the shares placed under the control of ZIMRE directors.

BTM: According to our insolvency law, as governed by the Insolvency Act 06:04, insolvency in general occurs in two ways: first a debtor overweighed by his or her debt and cautiously pestered by his or her creditors recognizes that his or her position is precarious and voluntarily surrenders his or her own estate for the benefit of the creditors; and second, by way of compulsory sequestration whereby the creditors make a court application to have the debtor ordered as insolvent or taken to have committed an act of insolvency. Usually when he or she leaves the country or being out of the country or remains absent with intent to evade or delay the payment of debt. Is any of this particularly relevant to the matters of SMM kindly?

Critical to this is the Insolvency Act which seeks to rehabilitate, because the Insolvency estate remains in the hands of the trustee (basically the investigator in SMM’s case) until rehabilitation. The State clearly created something outside the law with the Presidential Powers regulations of 2004 used to place SMM on reconstruction and later went on to the courts in Nov 2005 to get that act graced at law now. A single creditor for SMM was created name the State, hence the use of phrase “State indebtedness”. Effectively a compulsory sequestration of SMM was sought by a solo creditor namely “the State” in a procedure more or less similar to that the Insolvency Act provides for, but in SMM’s case the Presidential Powers regulations remains an order coming from outside the confines of the law including the Insolvency Act itself. 

Because of this anomaly, I am failing to find how a compulsory reconstruction order as was created, alters the duties of a specified person (the insolvent person now officially declared so using a regulation as of 2004 created outside the law), duties which by and large are similar to duties of an insolvent person during sequestration? What was really going on?

Mutumwa Mawere: There is no comparison between the Insolvency Act and the Reconstruction Act. The Reconstruction Act presumes that a company is divisible into state indebted and Insolvent class and the rest that are not when a company is a company irrespective of who it is indebted to. The equality before the law doctrine precludes any creditor being a special one like the state. The constitution is founded on the doctrine of separation of powers that precludes the executive to assume powers reserved for the courts in the case of Insolvency. It is the court in the event of a dispute that has inherent jurisdiction to determine the existence of indebtedness between equal debtor/creditor parties. It is only when the indebtedness is established that the quantum can be ascertained by the court before insolvency can be tested and established. A creditor is barred from unilaterally establishing indebtedness, quantum and insolvency.

BTM: Furthermore, the duties of an insolvent person during sequestration cause all property he or she acquires to remain in the insolvent estate. He or she can enter into valid contracts but an appointed trustee (admin/investigator) can opt out if transaction prejudices the insolvent. He or she may also follow any profession or occupation or enter into employment contracts and may be sued or sue in his or her own rights, etc. Somehow, this Insolvency law is enforcing the insolvent person’s rights, and so, how come the Presidential Powers regulations of 2004 that the Minister used to allege the Insolvency claim and subsequently unleash a reconstruction order immediately, are more like usurping all the duties (effectively rights) a specified person has during reconstruction (sequestration)?

Is it the case that someone is was trying to implement the second way of coming up with insolvency, however, wrongly? That is, by way of compulsory sequestration whereby the creditors make a court application (but here State as a Solo creditor) would have the debtor ordered as insolvent or taken to have committed an act of insolvency as is usually the case when he or she leaves the country or being out of the country, or remains absent with intent to evade or delay the payment of his or her debt? Did the in the ZIMRE judgment the judge put all these things to test before coming to the position of the specified individual being improperly placed before the court?

Mutumwa Mawere: There should be no confusion as to whether insolvency is akin to reconstruction. Why would anyone have authored the Reconstruction Act if another remedy existed to achieve an intended end? The desired end could not be achieved without inventing new facts and circumstances. Specification was intended to cripple an aggrieved person from challenging the intended expropriation without compensation scheme. They knew or ought to have known that their actions would be challenged and so they preempted this by amputating any potential aggrieved parties. There was never an insolvency claim as you allege. The state was never a creditor of SMM to give it locus to benefit from the provisions of the Companies and Insolvency Act.

BTM: Is this the correct sequence of events to you, that in the ZIMRE judgment the judge threw away the key, the judge who is a person not necessarily the judiciary, threw away the keys, following an extra judicial specification that the judge placed reliance on, and that specification order turned out to in actual fact to be an asset freezing order that sought not to protect your rights as an insolvent/specified person as declared. That it turned out to be something else, what else did it turn out to be in your own view? Is it that it sought in actual fact to disarm you while the State dealt with your assets, while persons attached to it willy-nilly dealt a blow to your rights?

Mutumwa Mawere: The question is whether the Bill of Rights can be tempered by administrative measures involving a government official issuing an order that has the effect of divesting and depriving a person of rights including access to courts and being informed prior to any adverse order? SMM was never insolvent. Not sure where you are getting this notion. Just take the facts as they are than speculate.

Brian Tawanda Manyati is a Chartered Governor and an Accounting Technician. 

Contacts: LinkedIn – briantawandamanyati

Email – tawandamanyati@gmail.com

To register for C2C Mentorship on Corporate Literacy and Judicial Reform programs, you pay an annual fee of USD36 using the link https://zonfulenergy.com/membership/

Business

Identifying and Satisfying a Paying Customer, Understanding The Art of Collaboration, As Well As, Mastering The Concept of Effective Sales and Marketing – Chad Mhako

Brian Kazungu

Published

on

Chad Mhako

Brian Kazungu, 24/02/2021

Entrepreneurship is being globally accepted and embraced as an effective solution to solving many societal problems including unemployment and poverty but unfortunately, without proper knowledge, most businesses especially SMEs fail even in their first years after inception.

In a book titled The SME Handbook, according to Nico Jacobs, head of Absa Small Business, Small business failure rates are as high as 63% in the first two years of trading, of which some of the reasons for such a failure rate includes lack of skills, lack of funds and poor management.

As such, in its effort to promote entrepreneurship, EAI Virtual Hub (Entrepreneurship, Arts, Innovation), organises virtual meetings with experts from different economic sectors in order to address various challenges faced by entrepreneurs on a daily basis.

EAI Virtual Hub is a platform that seeks to empower young people in Zimbabwe to become financially independent.

Recently, it organised a virtual presentation under the theme Youth In Entrepreneurship, where business consultant, Chad Mhako, shared valuable business tips in response to questions by various entrepreneurs.

Chad is a seasoned consultant who works with startups and established businesses in helping them to develop concrete, actionable strategies which gives them better access to markets and finance through customer driven entrepreneurship approaches.

Below is a question and answer presentation adapted from Chad’s presentation on the EAI Virtual Hub.

Question: Quite often, there are many concerns on a wide range of issues around entrepreneurship, with some people professing their confusion on what business they should engage in. As such, what is your advice to such people who really believe that entrepreneurship is the way to go and yet they are not sure of the exact kind of business they must pursue?

Chad Mhako: In my experience as an entrepreneur and consultant. My response is always the same. Any business where you can secure a paying customer.

My philosophy is that your business starts the day someone is willing to pay you for what you have to offer.

Now, if you can repeat this profitably to scale, then you have a business. Once your business model is profitable, repeatable and scalable, then you are in business.

This is because paying customers are quite often the difference between a successful entrepreneur and the not so successful entrepreneur. When we start our businesses, we are usually trying to answer basic questions, no matter the jargon you choose to use.

Every business tries to answer the following questions: Who are my customers? Where are they? How do I get to them? Why should they buy from me?

I like to start with the customer in mind. Like I said, you don’t have a business if you don’t have paying customer. So whether you are farming potatoes from a sack, rearing chickens or doing the freshest deal in town. Everything boils down to the customer who pays.

This is why some people make mediocre products that still sell. The reason is that they know their customer, who they are, where they are. Basically, everything there is to know about the customer. They know their customer archetype.

People will ask, what’s selling these days or what’s fresh? These are me too kind of businesses. You can also do a-me-too business as long as you have a customer who will buy.

So, what does it take to know who will buy? The answer is – Customer Discovery!!

The basic building blocks to building a business are: 1) Discovering who your customers will be 2) Validating the existence of those customers 3) Then making sure your value proposition speaks to their needs 4) Then you build your enterprise.

Some people say that we will build it then customers will come. Others say, we will farm and then they will buy. We will manufacture first then customers will buy. Sometimes it works, but most of the times, it doesn’t. Don’t let the clichés fool you.

Question – What is your advice to aspiring entrepreneurs who have the passion for business and yet they do not know where to start?

Chad Mhako: I say start with a familiar problem, but make sure there is a large enough demand for the solution to that problem. Some problems are not worth fixing in terms of viability and profitability.

Question: From your experience, what have you identified as an effective approach of attracting paying customers or converting people in any community into customers who pay for what you have? Is it always about good marketing or it’s about your circle of interaction?

Chad Mhako: Knowing who you are your customers and where they are is a great starting point. My customers may be active on Facebook whilst yours are active in a market with little or no interest in social media. As such, if I recommend you to do a social media campaign which works for me, what you will get are vanity metrics, mere numbers which look wonderful on paper but mean zero to your bottom line,. So customer discovery is key

Question – From your experience in consulting for startups, which mistakes do you think we tend to do as young entrepreneurs and how can we avoid them?

Chad Mhako: The following are some of the mistakes that entrepreneurs make: 1) Hype over substance 2) Copying and pasting without context 3) Listening to clichés 4) Putting the cart before the horse, that is, wanting a quick buck and not being willing to build.

Question – How can one grow their startup with a minimum viable product, how can they attract more funding for growth?

Chad Mhako: Your Maximum Viable Product (MVP) allows you to harness market feedback. It’s not the end product, it’s part of the building process. Businesses are undervalued at inception and the further you are from ideation, the higher the valuation

Question: What’s the role and advantage of collaboration in business?

Chad Mhako: Collaboration is the new competition. However, it must never be collaboration just for the sake of it. If not well thought through, collaboration can lead to business collapse.

As such, all parties must know what are their rights and obligations under the arrangement.

You should never leave anything to interpretation. Collaboration can take many forms and one must know what works for them.

Chad Mhako is an Entrepreneur and Business Development Consultant who helps startups and established business develop concrete actionable strategies that improve their bottom lines. He is a Managing Consultant at Abiyedu Kin and a Country Manager at Energyneering EPCM.

consult@abiyedu.co.zw / chad@abiyedu.co.zw / @ChadMhako on twitter

Continue Reading

Business

How To Succeed In The Music Industry Part 3: Releasing New Music

Israel Sebenzo

Published

on

Israel Sebenzo, 13/02/2021

Is It More Than Just a Song/Songs?

Releasing music should be done against a checklist that will help you determine whether you are ready to release. This checklist consists of questions, is it more than just a song? Is this the best I can do?

Am I releasing with the right attitude? These are some of the questions you should ask yourself.

Putting music out there and hoping people will listen is not enough. The first question perhaps you should ask yourself is, is it more than just a song/songs?

For people to be drawn to your new music, it must be more than a mere song. Tell a story through your music, show your process and most importantly, diversify your creativity beyond just music.

Create an experience for your fan base that goes beyond the music.

The idea is to coordinate a creative plan before releasing new music that will artistically generate hype around your project before launching. This however is not the only way to do it.

Times have changed and strategies likewise; more and more artists are now taking risks of releasing music announced as a surprise element, just the same way I did with my EP.

What is important is to understand your market and come up with strategies that will help you meet your goals.

Is My Music The Best it Could Be?

Feedback before releasing is the way to make sure your music is perfect. Get a second opinion, take this as a test drive!

It’s easy to be convinced that the music you have made is good, obviously it will be perfect to you, you are the one who made it after all.

Instead, share your music with people you trust before you release. Take the feedback and use it to make your music even better.

Valuable feedback before you release is pure gold. Don’t skip this process.

Am I Finished?

Another critical question to ask yourself before releasing new music is, am I finished?

Being finished means different things to different artists. Sometimes you will never be convinced you are finished with a project and probably work on it further one too many times.

Only release music when you’ve reached YOUR definition of finished. It is better to push a release date and head back to the drawing board that to put out half-baked music.

Is My Album/Single Art Appealing?

The music artwork has always been pivotal to any project’s success. Since the days of vinyl, it is the art that would draw buyers to a certain record. It is the first impression you make in essence; it does the talking for you.

With streaming, the artwork is even more important as you don’t get to choose the font or the size of the interface on streaming sites. It is what sets you apart from the millions of songs that are on Spotify, Apple Music, Google Play and other sites.

Your artwork is your chance to shine so make a beautifully captivating cover that will catch people’s eyes even in a small square on a screen.

Am I Releasing With The Right Attitude?

Releasing music can be super stressful, make the moment of release a positive one. Attitudes prior releasing are usually indicators of what can be expected. If you are feeling anxious, the release is most likely to be a stressful one.

The first step towards a good release is the right attitude so work on your attitude, get prepared, be confident and make your release a memorable and joyous one!

Releasing Singles In An Age of Singles

As a new artist, release a single first

Singles have taken center stage in the music industry; we are living in an age of singles and 2020 just took things to even extreme heights.

It all starts with a song, if you have never put out any music under your current artist name, release that single first.

Most streaming services don’t let you claim a profile or use their promotional tools if you don’t have any music on their platform and you don’t want to miss the chance to use these powerful tools to advance your craft.

Put out that single first, claim your accounts and be ready to go full throttle!

Time Your Releases Strategically

Release your singles tactically before and after the bigger releases (EPs or LPs). The lead-up singles create fan excitement and buzz for the upcoming project, and then the follow-up singles, or the songs that come out between larger projects, keep you from falling into “out of sight, out of mind” territory with fans.

Release All Sorts of Singles

There are several different kinds of tracks that you can release as singles, all to help you stay relevant and make sure your sound is not muffled under the million songs that are out there.

•The lead single- this essentially is the first song you release from an upcoming project and it sets the tone for the rest of the album, it is the announcement to your fanbase that something is coming.

•The deeper dive- this is the follow up single that comes between the lead single and the album to give more context of the album.

•The B-side- once the album is out, you can drop other singles that did not make the cut into the album.

•The bonus content- these are bonus tracks to keep the momentum of the album going, making sure it’s not forgotten. These include remixes, alternate mixes, acoustic renditions and so on. You can bring in different artists to work on the remixes to bring in that dash of diversity to the album.

•The featured artist track- do a guest appearance on someone else’s work, this brings extra attention as it exposes you to audiences you wouldn’t normally be exposed to.

•The live cut- cater for those that enjoy live offerings. Not every song has to be studio-quality so put out those live cuts.

•The cover song- doing covers of existing songs has always been a strategic way of attracting new listeners, you can also take the song, spin it and give it your signature.

Make Your Music Playlist Friendly

Playlists can generate a ton of streaming activities and it is critical to get this right. In getting your music playlist friendly, you should be aware of a few factors and these are some of them:

•Short and precise intros and outros – people are impatient and can skip songs very easily so get this right

•Putting your hook first- consider leading with the chorus to grab your listener’s attention right away

•Keep your songs under 4 minutes- this varies from genre to genre, but it is best to keep the songs short, remember its attention economics!

Update Your Press Kit

The press can take you and your music far and wide so always make sure your press kit is up to date after each release.

Update kit to include relevant information about the single, edit your artist bio to include these details, take new photos, update your website. Get out those press releases to the relevant media houses and provide relevant streaming and purchase links.

Readily available information makes it easy for journalists and bloggers to write about you and your music.

Israel SEBENZO® is a Singer, Songwriter and Artist & Repertoire (A&R) Executive

Continue Reading

Business

How To Succeed In The Music Industry Part 2

Israel Sebenzo

Published

on

Israel Sebenzo, 10/02/20214

Working Well Under Pressure and Stress

The nature of the industry is such that the ability to multitask is a must. As a musician/creative, you will need to go on tours, complete demanding recording sessions and be able to work on several other projects.

Time management in the business goes a long way, if you manage your time well, you will be able to avoid stress situations.

Working with other creatives who are different from you, who think and do things differently will create a lot of tension.

To be a successful in the industry, you will then need to be able to move projects forward without letting feelings of being overwhelmed get the best of you. Stay calm in situations of high stress.

Be aware of your shortcomings as a creative and how you cope in situations of pressure. This helps you develop and utilize the ability to work well with others and in turn translate to improved insights on how weaknesses may be eliminated to increase chances of successful music careers.

Always See the Bigger Picture

The music industry, just like any other industry, comes with its fair share of opportunities and challenges. The biggest challenge perhaps is having to put in most of the work for a long time with no benefits in sight. It is at these points that your vision should pull through.

If your vision is not clear enough, you will stray from your objectives and at the end of the day lose focus of your set out goals.

Always aim to align your actions with the desired end goal. This is a quick and effective way of achieving the goal.

Remain steadfast in your vision, never be distracted by the small picture, always see the bigger picture.

Take risks

If you don’t embrace risk taking, you might as well forget about success. Nothing great has ever come from comfort zones. Leave you comfort zone!

Don’t be afraid to try new ideas, to reach new audiences or change your image. Risks can be very uncomfortable and controversial, but the more calculated they are, the more likely they are to take you to greater heights in your career.

Taking risks however does not mean going into business blindly and then expecting great results. Take calculated risks.

Competitive Drive

Create a culture of healthy competition with others and this will propel you to make significant progress.

It does not necessarily have to be a competition with other players in the industry, you can alternatively get yourself an accountability partner that you will be checking in with at certain intervals to give you that push to get things done and less of procrastinating.

Always be vigilant not to be consumed into unhealthy competition that is very counter-productive. Also, be careful not to lose your authenticity in the process.

Compete but stay in your lane!

Effective Communication and Networking Skills

I cannot over-emphasize the importance of communication skills in the industry, effective ones at that. The whole business is hinged around people- the fans, live audiences, collaborators, song writers and so on, these are all people you must effectively communicate with frequently.

Once the communication is defective, the end goal is compromised.

If you are not a good communicator naturally, seek help and improve on this shortcoming.

You must confidently champion your ideas and products for them to be meaningful to the next person.

Israel SEBENZO® is a Singer, Songwriter and Artist & Repertoire (A&R) Executive

Continue Reading

Trending